About Story: It was whilst unpacking a pair of my favourite childhood pyjamas for one of my own children, I was reminded of the importance of caring for life’s most precious items. From this grew an idea for Norfolk Natural Living, an heirloom-worthy garment and home care brand designed to care for your most treasured possessions, with nature and craftsmanship at its core.

Our first range is the embodiment of my passion for the Norfolk countryside and coast which is a constant source of inspiration. Our workshop, in which we bottle every formulation by hand, is nestled in a small historic town in Norfolk. Which is surrounded by the beautifully scented lavender fields and white sandy beaches for which the Norfolk landscape is famous.

Our natural cleaning and garment care products are biodegradable, non-toxic, free from chlorine and bleach,
use plant based ingredients and yet, are gentle enough for even a baby's delicate skin. We use PET packaging as it’s 100% recyclable and you can refill your bottles at our store in Holt. We know it’s not perfect but we are working on finding a better solution and will continue to do
so.