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The Asher Standard Tee is the base of our daily uniform, our workhorse. It’s not tight and it’s not baggy. Our combed 100% Supima® cotton has a soft hand feel without being gauzy. It’s washed to feel like a shirt you’ve always had yet rugged enough to know it’s going to be with you for some time to come.

A t-shirt is a necessity, yet we believe necessities can and should rise above the mundane. A good one feels worn in and looks slightly faded. Like your dad’s favorite shirt he wore while working in the garage, it has character; it holds the lessons passed on from generation to generation.

Rowan's Heritage Wash process involves hand pigment dying and enzyme washing to create a supremely soft, lived-in, vintage finish. Due to this process, some variation of color between batches can be expected. The result is a unique garment that continues to soften and add character with time and washing.

American grown and American made.

  • 100% Supima® Cotton
  • Pre-shrunk
  • Made down the road in Los Angeles
  • Model is 6' and wears a medium
  • For a slimmer fit, size down

Asher Standard Tee

Regular price $55.00
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The Asher Standard Tee is the base of our daily uniform, our workhorse. It’s not tight and it’s not baggy. Our combed 100% Supima® cotton has a soft hand feel without being gauzy. It’s washed to feel like a shirt you’ve always had yet rugged enough to know it’s going to be with you for some time to come.

A t-shirt is a necessity, yet we believe necessities can and should rise above the mundane. A good one feels worn in and looks slightly faded. Like your dad’s favorite shirt he wore while working in the garage, it has character; it holds the lessons passed on from generation to generation.

Rowan's Heritage Wash process involves hand pigment dying and enzyme washing to create a supremely soft, lived-in, vintage finish. Due to this process, some variation of color between batches can be expected. The result is a unique garment that continues to soften and add character with time and washing.

American grown and American made.

  • 100% Supima® Cotton
  • Pre-shrunk
  • Made down the road in Los Angeles
  • Model is 6' and wears a medium
  • For a slimmer fit, size down

ROWAN

Rowan is a California-based clothing brand focused on a small collection of thoughtful, high-quality, goods. American grown, American made with 100% Supima cotton, Rowan has partnered with the National Fatherhood Initiative, donating 1% For Fatherhood.