Brand Story

SOil to studio

“The soul of India lives in its villages,” said Mahatma Gandhi. At Soil to Studio, we strive to offer the world a window into India’s rich culture and access to its skilled artisans through our textiles and weaves that are an intrinsic part of India’s heritage. These gifted artisans, who live in India’s numerous little villages, are known to create masterpieces by their hands. We collaborate with them in integrating their time-honored techniques with our modern design to create simple handcrafted goods for everyday living. Every piece crafted at our studio is a labor of love and a story of the perfect imperfections of human hand. It takes a few months of planning, designing, yarn dyeing, weaving, printing, hand detailing and stitching before it travels to the other side of the world a.k.a our studio, for the final step - finishing and packaging. This very journey is also embedded in our name - Soil to Studio; where soil signifies the land to which our weavers belong, to which they owe their craft and livelihood and to the organic, natural ethos that we have built our products on.